The effects good project communication can achieve
Convincing the public, gaining agreement
Crucial, however not a guarantee for acceptance, are public participation and transparent dialogue – DPRG highlights the topic of "Acceptance through...
Interview crisis communication
Restoring confidence, limiting the damage
Crisis Communication is emotion management. f done correctly, it can prevent negative consequences such as loss of confidence or image in crises and...
Data as a source of inspiration
How you can use analytical findings in your communication activities
Sales figures, rates of returns and conversion rates are all recorded by companies that want to directly appeal to their target audience, quickly...
Where do professional decision-makers get their information from?
The answer: Specialised media continue to be the most important source of information
This is one of the key findings of the 2015/16 B2B decision-maker analysis of the German specialised press. Since 94 percent of the core target group...
Influencer Relations
KPIs for measurable campaign success
More and more companies are relying on influencers (both micro and macro) to reach their target groups. Fans often see opinion leaders as being people...
Analogue was yesterday
PR in a digitalised world
Today, everyone is online 24/7. This situation creates a completely new communication landscape - and changes the functioning of those, who work in...
Interview Citizen Communication
Legal is not quite the same as legitimate – Quo vadis Citizen Communications?
What is needed: technical planning and communications need to be more closely coordinated
The times when planners could develop their projects behind...
(Don't) change!
Digitisation is good – Change is existential
Digital technologies and their further development and spread are at the heart of the digital transformation currently taking place. The switch from...
On the testing block
PR evaluation for more transparency and quality
The evaluation of communication measures is often poorly handled in practice.
Therefore, there are various reasons for a continuous assessment, as...
