Agency Strategy & Consulting Illustration Mann mit Smartphone

Successful communication

starts with the strategy

Strategy & Consulting

We support our clients with smart concepts and creativity. In our consulting services, we combine the entire range of internal and external communications into an integrated system. Strategically and efficiently - always with our clients' goals in mind.

At the beginning there is the communication strategy.

The starting point for all activities is a stringent communication strategy – which we derive for our clients from their corporate strategy. The aim of this approach is to consistently address all target groups - across communication channels, across national borders, at any time - within the framework of jointly defined goals.

With many years of experience on the agency and corporate side in a wide range of industries, we advise our clients comprehensively on how to reach their goals and target groups most efficiently.

Regardless of whether it is a corporate group, medium-sized company, SME or start-up, for internal or external stakeholders, online or offline, national or international – there is no such thing as it can’t be done.

Thanks to a network that has grown and developed over 30 years, we offer the right solution from a single source for all our clients' communication needs.

Efficient measures for an accurate approach of addressing the target group

We set the initial impulses with the strategy - this is usually the beginning of a long-term, trusting cooperation with our clients.

We develop convincing concepts, implement the individual measures and create the basis for continuous optimisation and adjustment of the roadmap with meaningful reporting.

Services at a glance

Strategy

  • Communication strategy
  • Creation or sharpening of the corporate profile
  • Communicative classification and positioning in the individual market
  • Definition of unique selling points (USPs)
  • Derive and formulate the communication goals from the corporate goals
  • Analysis and definition of target groups (stakeholders)
  • Development of core messages
  • Roadmap: Setting up a concrete time and action plan
  • Setting up a reporting (if possible: definition of KPIs)

Consulting

  • Adaptation and further development
  • Integration of pointed consulting services (social media, change, internal, moving image, design/ CI and CD, crisis)
  • Change of perspective
  • Employer branding and HR communication
  • Management coaching
  • Interim Management: Outsourcing "Head of Communication”

Further information

Your contact persons

Philipp Nieberle

Philipp Nieberle
+49 911 530 63-113
pni[at]kaltwasser.de

Christina Heinickel

Christina Heinickel
+49-911-530 63-115
che[at]kaltwasser.de

We translate

the language of our customers into the language of your customers."