Living up to our social responsibility as first responders

But it is not just in our day-to-day work that we take social responsibility seriously. The KK team regularly sets aside time and space to gain new experiences and raise awareness of social responsibility. Together, our colleagues have therefore undertaken first-aid training with the Johanniter in Nuremberg. 

Taking responsibility

One of the United Nations’ Sustainable Development Goals (SDGs) is ‘Ensure healthy lives and promote well-being for all at all ages’. This is one of the four SDGs to which Kaltwasser Kommunikation GmbH actively contributes through a wide range of measures, as this is where it can make the greatest difference. To ensure that the goal of “maintaining and actively promoting the physical and mental well-being of our colleagues, partners and customers” does not remain a mere slogan, the communications agency incorporates a wide range of initiatives into its colleagues’ daily working lives that help to achieve this goal. Regular lunchtime exercise sessions, group plogging and a corporate membership of the Bayern 07 swimming and sports club are just a few examples of this.

But what if prevention and health promotion alone are not enough? In the event of an accident, an injury or a cardiac arrest, the priority is to act quickly to restore the physical health of those affected.

First-aid training

To ensure that everyone knows exactly what to do in an emergency, the Kaltwasser team has undergone first-aid training. Whilst some had already attended such a course before, for most of them it had been several years since they last did so. To refresh or acquire this fundamental knowledge, a dedicated instructor from the Johanniter spent a whole day teaching everything essential for providing first aid to the injured – from applying a bandage to CPR and the correct use of a defibrillator. The course leader repeatedly emphasised that the most important thing in first aid is to overcome inhibitions and fears and, first and foremost, to pluck up the courage to help. However, to truly feel confident in providing first aid, it is essential to regularly refresh both theoretical and practical knowledge. The team at Kaltwasser Kommunikation will therefore be visiting the Johanniter’s premises in Nuremberg more often in future!