Smart Cities for Smart Citizens
How cities become smart and close to the citizens at the same time
Cities and communities are as smart as the people who live in them. A plea to develop and implement smart technologies and innovations together with...
Nürnberg Digital Festival 2022
Digitization is not what happens, but what we make of it together
Exchange, networking and community feeling: 2022 focused on the familiar festival character with new thematic emphases
bayernkreativ: regional press work
Establishment and expansion of press work for the Bavarian Centre for the Cultural and Creative Economy
To attract attention to the Centre’s advice offers locally, we have developed ideas and concepts from Kaltwasser Kommunikation. The focus was on regional press work and expanding or extending contact with or to the stakeholders.
AEG: Word of Mouth campaigns
The Community as Brand Messenger
From the community for the community: honest reports of experience on social media are becoming increasingly important for the assessment of products. Because consumers trust the credible experience of other users. That is at the heart of Word of Mouth.