Complex projects.
Clear communication


From strategy to implementation:
we develop communication that
makes complex content understandable,
accessible and effective. 

Between
plan approval process
and product launch.

The energy transition, infrastructure,
sustainability, digitalisation and more:
we understand complex issues –
and make them easy to understand. 

Making industrial innovation
understandable.

Automation, smart factories and AI
are driving the future of industry.
We highlight
who is taking the lead in innovation.

Shape the heat transition
.

Where costs and burdens become apparent, communication
becomes a key to success.
Through transparency and dialogue, we ensure that information
is shared and trust is built.

Network expansion
and
building trust.

The energy transition is more than just the
construction of power lines –
it is a joint endeavour.
Where interests converge, we
create opportunities for dialogue.

Communication,

that moves

We move topics. People. Change.

For over 30 years.

We have been owner-managed and independent since 1990 and are based at three
locations in Nuremberg, Berlin and Munich.


Our team of 50 passionate communicators combines experience with fresh ideas. We often work
with our clients for many years – because trust matters.

Our competences

Projects with heart

and posture

We let the results speak for themselves -
creatively, clearly and effectively.

50Hertz

We support 50Hertz with strategic consulting and moderation - for dialogue, transparency and understanding in grid expansion.

AEG

To the top with WoM campaigns, influencer relations and video content marketing

Bayernkreativ - Regional press relations

In order to draw regional attention to bayernkreativ's advisory services, targeted concepts for regional press relations were developed and cooperation with relevant stakeholders was expanded.

Bavaria creative

Organisation and moderation of the press conference for the presentation of the "2nd Report on Cultural and Creative Industries in the Nuremberg Metropolitan Region" - with strategic agenda setting for media and stakeholders.

Bayernwerk

Bluepingu

We have redesigned the Bluepingu logo: modern, clear and flexible, with familiar symbols such as the penguin and globe, and a message that combines a vision of the future with optimism.

Lake Constance water supply: Stakeholder communication

Communication and dialogue for the water supply: We support the Lake Constance water supply with transparent stakeholder information in suitable formats.

Lake Constance water supply: Workshop

As part of a workshop with Bodensee-Wasserversorgung, we developed a customised participation strategy for infrastructure projects and facilitate early, transparent stakeholder involvement.

Lake Constance water supply: Future Source Campaign

"Zukunftsquelle" brings the topic of water into the dialogue: Kaltwasser Kommunikation developed content and formats for information, dialogue and visibility.

Change communication

Digitalisation is exposing companies to disruptive changes in some cases. There are a few challenges that need to be overcome in order to optimally communicate this change.

Crisis communication

Opportunities and limits of crisis management: What damage are "accused" companies exposed to and what measures can they take?

Eberle

Intensive media contacts, word-of-mouth campaign, influencer cooperation: Eberle's intelligent Wiser heating system is present in traditional print and online media as well as on social networks.

E.DIS Netz GmbH

How we are supporting the E.DIS line expansion in Großbeeren - Thyrow with communication - in dialogue with the local people.

Esslingen University of Applied Sciences

New intranet for Esslingen University of Applied Sciences: With usage analyses, personas and a customised structure, we get to the heart of content and functions.

Fluke Networks

Preparing content attractively, addressing the target group precisely, supplementing organic reach with sponsored campaigns - this is how Fluke Networks EMEA utilises LinkedIn's potential in the German market.

develoPPP

Since 1999, the BMZ has been supporting projects that combine business and development. Kaltwasser strengthens the communicative visibility with partners, politics and the public.

Greenovative GmbH

We support Greenovative in its transparent communication that creates trust - this is how municipalities, citizens and landowners are guided through complex solar and storage projects.

Maximator Hydrogen

For Maximator Hydrogen, we prepare target group-orientated and comprehensible storylines for an important topic of the future.

MEAB

Hazardous waste is a sensitive topic - and at the same time essential for environmental and health protection. For MEAB, we provide communication support for two central waste disposal projects and ensure transparent information and trust in the region.

Nuremberg Digital Festival

Regional communication work for the Nuremberg Digital Festival - an open network of the digital and creative industries in the Nuremberg metropolitan region.

PaderSprinter

Values that work: Together with Kaltwasser Kommunikation, PaderSprinter has developed a common foundation of values that strengthens culture, sharpens identity and provides strategic orientation.

Siemens

We have been supporting Siemens AG - currently the "Digital Factory" and "Process Industries and Drives" divisions - in a wide range of communication disciplines for over ten years.

Siemens Healthineers

At Siemens Healthineers, digitalisation and change communications go hand in hand.

Signia

Hissing, squealing tyres, pure adventure: we use audio drama to make storytelling for hearing aid manufacturer Signia more emotional.

Nuremberg Institute of Technology Georg Simon Ohm

The redesign of the Ohm Journal combines a clear, modern design with a structured presentation of academic content.

Ilmenau University of Technology

In the War Room at TU Ilmenau, students practise realistic crisis and decision-making situations - with modern room technology for analysis, communication and strategy.

UmweltBank

UmweltHaus strengthens the brand's appeal with proactive stakeholder communication and a nationwide media presence.

Voigtmann

The reference with our customer Voigtmann GmbH shows how a success story can be coherently told and visualised across different channels.

Current Topics

Communicating successfully during change:

Change communication is effective when it takes emotions into account, picks up target groups and creates orientation.

Support in the fight against digital violence:

Our Christmas donation supports the "make it safe again" project, which supports women who experience digital or domestic violence.

We strengthen families in our neighbourhood:

Once again this year, we would like to set an example with our Christmas donation and strengthen social projects in our neighbourhood.

Construction needs dialogue: Digital communication for infrastructure projects:

Kaltwasser Kommunikation gets to the heart of complex grid expansion issues for Bayernwerk Netz online.

Data Driven Newsrooms - A look behind the scenes:

How data-driven communication succeeds - about roles, cultural change and strategic clarity in the newsroom.

PR ranking: Top positions in the environment and energy industry:

Among the top 25 agencies in the current PR ranking. In 2nd place for the environment and 3rd place for the energy industry.

Accessibility in visual communication:

How products and information can be designed for people with visual impairments and how inclusion is promoted.

Heat transition concerns us all:

and is crucial to the success of the energy transition. Heat transition needs dialogue.

Interview: Organisational developer Ulrike Führmann:

The IC expert on trends, challenges and the added value of the systemic approach.

Thought leadership communication:

Thought leadership communication turns organisations into relevant voices that shape debates, provide orientation and strengthen reputation.

Supporting young talent in the media industry:

Donation for Junge Presse Bayern e.V.: We promote high-quality education and lifelong learning for all - in line with our sustainability goals.

Strengthening opportunities for street youths:

We support Straßenkinder e. V. so that young people in Berlin receive education, protection and new prospects. This is our contribution to SDG 4.

Moderation as a success factor:

Five tips on how professional moderation brings events and panels to life and enables real dialogue.

Our DNK declaration - Responsibility and impact:

Kaltwasser Kommunikation publishes a DNK declaration for the first time and makes sustainability visible as part of the corporate strategy.

Future source: Campaign for water infrastructure:

Kaltwasser Kommunikation and Carta created a campaign for the public and politicians for the "Future Source" project of the Lake Constance water supply.

Commitment and sustainability with corporate volunteering:

Use clear messages and targeted communication to optimise the use of corporate volunteering and build trust and identification both internally and externally.

Winner of the German PR Award 2024:

Our "Future Source Tour 2023" campaign for the Lake Constance water supply won the German PR Award 2024.

Promoting and protecting press freedom in Zimbabwe:

With our Christmas campaign, we are supporting Reporters Without Borders and promoting decent work in line with SDG 8.

We support the enablers of Bluepingu:

Sustainable cities and communities - our support for the sustainability incubator Bluepingu e.V. contributes to this sustainability goal.

Info market on the Fürth underground cable project:

With Bayernwerk Netz GmbH, we are focussing on early, transparent and target group-oriented communication for efficient grid expansion.

Crisis training for greater crisis resilience:

Crisis training makes teams safer and strengthens clear communication.

Communicating cybercrime and remaining capable of acting:

Cybercrime and hacker attacks are on the rise: First tips for categorising data leaks, orientation for those affected and damage limitation.

Interview: New Work - Leadership in the hybrid working world:

How does New Work succeed? Expert Cornelia von Hardenberg shows what hybrid models mean for leadership, culture and communication.

Guest on the Inside Communications podcast series:

Our Managing Director Andreas Schauerte talks about the theory and practice of successful change communication.

Living social responsibility as a first aider:

the Kaltwasser team is trained as first aiders so that they are prepared in dangerous situations.

Kaltwasser presents sustainability report:

We take responsibility. Kaltwasser publishes its own CSR report on sustainability targets, carbon footprint and agency commitment.

Interview: An interview with change management expert Dr Hanjo Gergs:

Dr Hans-Joachim Gergs provides answers on the strategy and practice of corporate transformations.

Moving image revitalises corporate communication:

Why videos are effective in corporate communications: they convey messages, arouse emotions and make strategies more effective.

The opportunities of virtual communication - New ways for corporate communication:

Who is driving the development of VR and AR and what impact are they having on traditional communication?

Kaltwasser & fixpunkt merge:

Kaltwasser Kommunikation and Fixpunkt merge: Together they combine strategy, communication and design for holistic brand work.

D3 Congress: Germany - Digital - Democratic:

What are the opportunities and risks of digitalisation? Answers were provided at the D3 Congress

Five theses on how we can make our cities and municipalities smart

Cities and municipalities are as smart as their people. A plea to develop and implement smart technologies together with citizens.

Sustainability communication - you can't do without it!:

This is the only way authentic sustainability communication works: with transparency and authenticity.

Interview: Holger Reise on public affairs today:

The political communication expert talks about building relationships in a political environment.

LinkedIn as an opportunity With these three tips, companies can achieve their communication goals on the business network:

Three tips for achieving your communication goals in the business network

Successful change needs good communication:

How change succeeds when change expertise and corporate communications work together.

Virtual tools in citizen participation:

VR and AR are changing public participation: New visualisations make projects easier to understand and strengthen transparency and dialogue.

More citizen involvement and participation - Three tips:

The integration of "silent groups" in citizen communication - 3 tips for more participation.

Communicating in favour of sustainable infrastructure:

Sustainable infrastructure needs honest communication. We show how dialogue creates understanding, acceptance and long-term solutions.

Third Party Voices:

By involving various multipliers as third party voices, companies manage to stand out and inspire customers in the long term.

Interview on consulting, storytelling and the role of agencies today:

Consultancy, storytelling and the role of agencies today

Rethink content and play it out effectively:

Channel-specific, target group-orientated, efficient: with the right strategy, communicators can give their messages the desired impact.

Distance dialogue - what will be important in future:

Three signposts show what is important for companies and politicians in participation formats after a year of learning.

 

Eight success factors for change:

We explain what influence communication can have on the success of your change process and how you can utilise this influence.

Cybercrime: How to limit the damage with communication:

"Helping people to help themselves" in the event of cyberattacks.

Corporate communications in transition:

Three theses on virtual PR, digital internal communication and new requirements for communication strategies.

Set-up: check, technology: check, script: check and content: check - what could possibly go wrong?:

Press conferences, product presentations and so on -

whether analogue, hybrid or virtual - strong content, professional partners and a coherent…

Construction and infrastructure projects: Is online participation the future?:

In six months without planning dialogues or discussion meetings as face-to-face appointments, project sponsors, politicians, authorities and citizens have learned a lot

Lifebuoy for small and medium-sized enterprises during the pandemic:

Two free booklets "Communication in pandemic crises" with important theoretical and practical handouts for SMEs and solo self-employed people

12 tips for online moderators:

The most important tips for successful online moderation at a glance

Success factors for digital employee communication in 2020:

Why it's worth investing in content strategies for your own employees now

International agency alliances:

Together with international partner agencies, Kaltwasser Kommunikation has a long tradition of advising clients across national borders

Citizen participation 2020 - disaster or opportunity?:

Analogue or digital: 3 tips for citizen participation in 2020

Crisis communication tips and templates in Corona times:

Small businesses and the self-employed can find key crisis communication tips and simple text templates for this exceptional situation here free of charge.

 

Staffbase and Kaltwasser support Leipzig University in benchmarking study:

Together with our partner Staffbase, we analyse which content is particularly well received in employee communications.

 

"Future Source" project - we show what's behind it:

The Lake Constance water supply supplies four million people with drinking water. We support the modernisation of the plants on Lake Constance with communication.

Showing your face in a crisisAt the 13th Conference for Crisis Communication in Berlin, we discussed how crises can be best prepared for and even utilised:

Mindset is crucial in a crisis

Build a relevant LinkedIn network: Here's how it works.:

how companies can position themselves as industry experts and gain new followers

Crisis simulation exercise in the Kaltwasser War Room. Every crisis is an opportunity - and enables a new beginning.:

War room training is the most efficient and sustainable form of crisis prevention.

Reach and relevance as the key to an optimal employee experience:

Fast and efficient employee communication requires a good strategy, customised content and tools that reach everyone

Customised communication in social media:

Relevant content and the right formats are essential to reach followers

Which influencer is right for me?:

Which influencer is right for me?

Digital transformation: Inspire - Enable - Change:

Get started and set the digital transformation value chain in motion.

The three golden rules of acceptance communication:

These three principles will help you promote acceptance in challenging times.

Sophisticated communication recipes are increasingly contributing to corporate success:

What will be the communication trends in 2019?

Stay cool when it gets cold! At this year's nationwide crisis management exercise LÜKEX, authorities and gas suppliers rehearse for an emergency.:

Our plea: Energy policy projects need citizen communication - especially in the event of a crisis!

Interview Crisis communication:

Crisis communication is emotion management.

10 tips for crisis management:

We have summarised the most important tips for successful crisis management below

The underestimated value of citizen communication:

Technical planning and communication as a successful duo.

Stationary retail in the digital transformation:

The purchasing behaviour of broad customer groups has changed fundamentally.

Barrier-free communication:

An unforgettable afternoon excursion in the Noris

Digital employee magazines and future-proof corporate communications:

"one company, one voice"

CSR - obligations, opportunities, strategies:

For many companies, corporate social responsibility (CSR) has so far been synonymous with "sponsoring" or "charity": nice to have, but not a must

Acceptance, dialogue or participation communication?:

Acceptance, dialogue, participation: Citizen communication is not a trend, but an attitude

Digitalisation, influencers, change:

The communications industry is changing faster and faster.

Interview with Dorothee Bär:

On 24 October 2017, the German Bundestag was constituted. 100 days later, there is still no new government

Project communication Citizen participation and transparent dialogue are crucial, but no guarantee of acceptance:

DPRG makes "Acceptance through communication" the topic at TakeOff 2018 in Berlin.

Data as a driving force:

Communication should make greater use of facts and figures.

Where do professional decision-makers obtain information?:

94 per cent of the core target group use printed or digital specialist media, especially trade journals

Influencer relations:

More and more companies are relying on influencers (micro and macro) to reach their target groups.

Analogue was yesterday:

Nowadays, everyone is online 24/7.

Interview Citizen communication:

Required: Technical planning and communication must dovetail more closely.

Man change (not):

The switch from analogue to digital is omnipresent.

On the test bench:

There are various reasons in favour of continuous recording and critical evaluation of each activity

Digital working environments:

LWI conference (Leading Women in Industry) at the major German corporation Siemens on 22 June 2017

Media in a crisis of confidence:

The magazine PR-Report came to the conclusion that citizens' trust in the traditional media landscape has been permanently shaken.

The challenge of digitalisation:

Companies in all sectors and of all sizes are currently being driven by the central megatrend: digitalisation.

Internal communication and digital transformation:

Print lives - digital evolves

ECC under the sign of fake news:

European Communications Convention

Film away! Communicate complex issues quickly and easily:

Communicate complex issues quickly and simply, present topics in an emotional and exciting way

Two aces come up trumps:

The use of social media in corporate communications still seems to be unbroken

DPRG Northern Bavaria visits 1.FCN:

Many people associate the Franconian metropolis of Nuremberg with three things in particular

Two innovative Nuremberg concepts for the future together at the IENA:

"KARL & JOSEPHS - pure networking"

Communication in the SME sector:

Heart, backbone and engine - the German economy has many names for its SMEs

KARL Kaltwasser meets JOSEPHS von Fraunhofer:

smart living - zeitgeist and technology

PR concepts at the TU Ilmenau par excellence:

Practical seminar on public relations

Our Karl: "Urban Living" in the Noris:

Living a self-sufficient life the right way

Precise combination play:

Start-up PR consulting is a challenge

Crisis hotline

We are there for you in a crisis! Acute crises occur suddenly and can affect any company.

A swift response is essential – as is professional and confident communication.
We are here to advise and support you in the event of a crisis, 24 hours a day, seven days a week.