since 1990


Today, more than ever, our daily business is caught in the tension between profitability and sustainability. In these fast-moving times, lasting values are therefore in demand above all. Experience shows that only those companies whose values truly reflect their corporate culture will be successful in the long term. Because these not only shape the identity of an organization, they also serve as an important guide for employees. We as owners and managing directors at Kaltwasser Kommunikation position your company together with you communicatively in the long term, sustainably and resiliently.

Founder and owner Brigitte Kaltwasser

Brigitte Kaltwasser grew up in Munich-Schwabing and got in first touch with the subjects of media and journalism at Süddeutsche Zeitung during her policy studies at the Ludwig-Maximilian-University.

As longtime director of the agency and as a mother of four children, she masters the war room scenario not only in PR terms. Brigitte Kaltwasser combines profound PR know-how with a user-oriented way of thinking.

In addition to her CEO position, the communication expert and former journalist still finds enough time and enthusiasm for her teaching assignments at the Technical University Ilmenau in her special fields crisis communications and PR conception. Excellent contacts within the media community, business associations and chambers as well as Berlin and Bavarian ministries, Brigitte Kaltwasser became a well-respected guest of Deutsche Bahn railways and various airlines.

Christina Heinickel – Managing Director

Christina Heinickel is managing director in the executive management team. At Kaltwasser Kommunikation she is responsible for strategic support and consulting of companies in IT, consumer electronics and retail sectors. Based on customer requirements, she creates powerful campaigns so that there is a sustainable awareness of products and brands in the marketplace. 

Christina Heinickel has an MA in sociology, psychology and intercultural business communications. As co-lecturer she also teaches students at TU Ilmenau in two annual practical seminars: "PR conception" and "crisis communication".

Christina Heinickel learned her PR skills with Kaltwasser Kommunikation, where she started as trainee in 2006. After a career detour at Fink & Fuchs PR she returned to the Franconian communication agency, in which she was and is responsible for ongoing campaigns for companies such as AEG, Epson, Microsoft, Samsung, Siemens and Xerox. Consumer/lifestyle marketing, strategy development and change communication represent her main communication focus.