Professional exchange on LinkedIn, video tutorials on YouTube and glimpses behind the scenes on Instagram - social media has become an indispensable part of communication. Whether in the B2B or B2C sector, social networks offer companies, associations and institutions a wide range of opportunities to build up and address their community where it is.
Facebook, Twitter and Co. are the perfect place to find out and have a lively dialogue at eye level with your own target group.
Social media is a central component of every holistic campaign we carry out. We support our clients in keeping an ear close to the community on the social web, tracking down trends and topics and playing relevant messages via the appropriate channels - from strategy and conception to implementation and community management to monitoring performance and success.
Much more than cat videos: We design our clients' social media communication in such a way that it consistently pays off in terms of corporate goals. To achieve this, we combine creative ideas with valid data analyses and develop convincing concepts.
Inform, entertain, inspire: Posts and stories that are attractively presented and with added value become a thumbstopper and remain in memory. We bring the topics of our customers channel-specifically into the feed of their target group - in an attractive look and with targeted distribution.
Social media does not end beyond company profiles. On the contrary, the real dialogue only begins in the users’ feeds. Employees report on their specialist topics, the community exchanges views on trends. We support our clients not only with the maintenance of the company accounts, but also always involve both colleagues and the target group in order to optimise reach, authenticity and exchange. To this end, we always work closely with those responsible in-house and act as an interface between departments and stakeholders.
Erfolgreiches Targeting auf LinkedIn
Mit den richtigen Funktionen die Zielgruppe erreichen
Mit diesem LinkedIn Spickzettel zeigen wir Kniffe und Tricks, wie sich Unternehmen als Branchenexperte positionieren und neue Follower gewinnen können. Um die gewünschte Zielgruppe zu erreichen, ist ein sorgfältiges Targeting unverzichtbar.
Pipette statt Gießkanne: Individuelle Kommunikation in Social Media
Maßgeschneiderte Themen und Formate begeistern die Zielgruppe in sozialen Netzwerken
Um bei Facebook, Twitter und Co. aus der Masse an Inhalten herauszustechen, müssen Unternehmen ihre Zielgruppe genau kennen. Relevanter Content und die passenden Formate sind Pflicht, um Follower zu erreichen.
AEG: Word of Mouth campaigns
The Community as Brand Messenger
From the community for the community: honest reports of experience on social media are becoming increasingly important for the assessment of products. Because consumers trust the credible experience of other users. That is at the heart of Word of Mouth.