The jungle of brands, products and services is becoming increasingly impenetrable - this applies equally to B2B and B2C. In the context of this stimulus and information overload, it is all the more important to sharpen one's own profile, to emotionally charge brands and to create lovable products. With integrated communication concepts and a clear roadmap, we help our clients become better known, cultivate their image and support sales.
Strong messages, consistent storytelling and attractive content on the channels that the target group likes to use: We work with our clients to develop their brand values, translate product details into experiences, and have been driving the communication of successful brands in the consumer electronics, home appliances, smart home, finance, and IT industries, among others, for many years.
From brand values to a strong corporate story, we work with our clients to develop appropriate core messages, define goals, target groups and measurable success criteria, and determine suitable channels and formats for effective communication. We always keep an eye on market developments, competitors and industry trends.
Whether it's influencers as authentic testimonials, video tutorials from special interest bloggers, or social challenges that encourage the community to participate: Attention-grabbing campaigns with a wow effect create an attractive brand experience across all channels and remain in the memory. We create strong content and focus on real added value for the target group. With the right mix of measures, we tell exciting stories, create versatile touchpoints and transport inspiration, information and emotions throughout the entire sales funnel.
As industry experts and multipliers, journalists have a considerable influence on how products and brands are perceived. In this context, a strong earned media presence increases credibility and proves the relevance of the content. Whether at an analogue trade show booth or as a digital roadshow, we maintain close editorial contacts, spotlight highlight products and keep our clients' stories in the conversation through a continuous media groundswell.
AEG: Word of Mouth campaigns
The Community as Brand Messenger
From the community for the community: honest reports of experience on social media are becoming increasingly important for the assessment of products. Because consumers trust the credible experience of other users. That is at the heart of Word of Mouth.