Kaltwasser Kommunikationsagentur Illustration glückliche Einkäuferin

Generating enthusiasm with

vibrant communication

Brand communication

The jungle of brands, products and services is becoming increasingly impenetrable - this applies equally to B2B and B2C. In the context of this stimulus and information overload, it is all the more important to sharpen one's own profile, to emotionally charge brands and to create lovable products. With integrated communication concepts and a clear roadmap, we help our clients become better known, cultivate their image and support sales.

Facts convince, emotions inspire

Strong messages, consistent storytelling and attractive content on the channels that the target group likes to use: We work with our clients to develop their brand values, translate product details into experiences, and have been driving the communication of successful brands in the consumer electronics, home appliances, smart home, finance, and IT industries, among others, for many years.

With the right strategy into the heart of the consumer

From brand values to a strong corporate story, we work with our clients to develop appropriate core messages, define goals, target groups and measurable success criteria, and determine suitable channels and formats for effective communication. We always keep an eye on market developments, competitors and industry trends.

  • Strategy and conception for product and brand presentation
  • Brand values and corporate story
  • Cross-media action planning and implementation
  • Market observation and competitor analysis
  • Brand awareness, profile enhancement, customer loyalty, sales support
  • Monitoring and evaluation

Cross-media campaigns for more visibility and brand awareness

Whether it's influencers as authentic testimonials, video tutorials from special interest bloggers, or social challenges that encourage the community to participate: Attention-grabbing campaigns with a wow effect create an attractive brand experience across all channels and remain in the memory. We create strong content and focus on real added value for the target group. With the right mix of measures, we tell exciting stories, create versatile touchpoints and transport inspiration, information and emotions throughout the entire sales funnel.

  • Launch concepts and brand introduction
  • Slogans and brand image
  • Logo and visual language
  • Content marketing and native advertising
  • Word-of-mouth and influencer campaigns
  • Blogger Relations
  • Social media consulting
  • Crisis prevention and communication (recall campaigns, etc.)

Credibility and relevance thanks to media relations and product PR.

As industry experts and multipliers, journalists have a considerable influence on how products and brands are perceived. In this context, a strong earned media presence increases credibility and proves the relevance of the content. Whether at an analogue trade show booth or as a digital roadshow, we maintain close editorial contacts, spotlight highlight products and keep our clients' stories in the conversation through a continuous media groundswell.

  • Media contacts and topic management
  • Media and brand cooperation
  • Press conferences and livestreams
  • Editorial tours and roadshows
  • Third party voices
  • Press releases, technical articles, user reports
  • Test management

Your contact persons

Ann-Charlott Stegbauer

Ann-Charlott Stegbauer
+49 911 530 63-114
ast[at]kaltwasser.de

Christina Heinickel

Christina Heinickel
+49-911-530 63-115
che[at]kaltwasser.de

Inform, inspire, entertain:

Communicative added value binds the target group to brands and products.“