bayernkreativ: regional press work
Establishment and expansion of press work for the Bavarian Centre for the Cultural and Creative Economy
To attract attention to the Centre’s advice offers locally, we have developed ideas and concepts from Kaltwasser Kommunikation. The focus was on regional press work and expanding or extending contact with or to the stakeholders.
AEG: Word of Mouth campaigns
The Community as Brand Messenger
From the community for the community: honest reports of experience on social media are becoming increasingly important for the assessment of products. Because consumers trust the credible experience of other users. That is at the heart of Word of Mouth.