The Bavarian Center for Culture and Creative Industries (bayernkreativ) engaged Kaltwasser Kommunikation to organize, conduct and moderate its press conference this year. The occasion for this press conference was the presentation of the trend-setting report "2nd Report Cultural and Creative Industries in the European Metropolitan Region of Nuremberg" which examines the change in the cultural and creative industries (KuK) of the European Metropolitan Region of Nuremberg.

The central result: With its increasing overall economic significance and polycentric distribution across the entire region, the sector has developed into a driver of innovation. The detailed results such as the development of the eleven sub-markets and the KuK from 2009 to 2016 and the derivation for the future are at the centre of the press conference.

The goals:

• Sensitization of regional and national media for the creative industry as a relevant economic topic
• Generation of more attention for the KuK and agenda setting for the core topics
• Establishment of the central platform for dialogue and exchange with stakeholders in the creative industries

Media placements and reports accompanying the press conference

A joint press release with a qualifying period for the protagonists from business and culture provided relevant background information for local and regional newspapers, television and radio stations as well as for business media. The detailed follow-up report on the website of bayernkreativ provides interested parties with all details about the press conference and the presented contents.

Top-class platform, digital press kit, exclusive sound bites

The classic press conference combined with digital elements: journalists on site had the additional opportunity to access a digital version via QR code. The 118-page report was also available five days before publication.

On the podium:

• Michael Söndermann, author of the report and head of the Office for Cultural Industries Research in Cologne
• Dr. Michael Fraas, Economic Advisor to the City of Nuremberg, Managing Director of the Forum for Economy and Infrastructure of the Nuremberg European Metropolitan Region
• Anke Steinert-Neuwirth, Cultural Advisor of the City of Erlangen, Managing Director of the Forum Culture of the European Metropolitan Region Nuremberg
• Oliver Wittman, Head of the Bavarian Centre for Culture and Creative Industries

Philipp Nieberle, Managing Director of Kaltwasser Kommunikation and head of the Nuremberg office moderated the press conference. After the official part, the journalists had the opportunity to talk to the panellists and collect individual quotes.

Agency Services: Conception, organization, realization and moderation of the press conference, continuous consulting, texts, media relations