In the best case, the company name immediately generates a positive feeling. Then the corporate brand as well as its products or services radiate trust, security and sympathy.
With corporate communications, we shape the reputation of a company or organization. After all, it is precisely the image that is decisive for perception, customer loyalty and the identification of the company's own employees with the company. However, this image does not come into being overnight – it is the result of hard work.
This is where corporate communications comes into play as a communicative and thematic bracket. It includes a strong positioning, the right interaction with the media and the creation of a uniform image (corporate identity) to the outside world. It links the entire repertoire of internal and external communications into an integrated system. This approach aims at addressing all target groups consistently - across communication channels, across national borders, 24/7.
The core messages of corporate communications are derived from the defined values of the corporate strategy and provided with long-term goals. By sustainably sharpening the corporate profile, the image is strengthened while a basis for understanding corporate decisions is created at the same time. This has a resilience-increasing effect and promotes attractiveness in the competition for the best talents.
bayernkreativ: regional press work
Establishment and expansion of press work for the Bavarian Centre for the Cultural and Creative Economy
To attract attention to the Centre’s advice offers locally, we have developed ideas and concepts from Kaltwasser Kommunikation. The focus was on regional press work and expanding or extending contact with or to the stakeholders.
AEG: Word of Mouth campaigns
The Community as Brand Messenger
From the community for the community: honest reports of experience on social media are becoming increasingly important for the assessment of products. Because consumers trust the credible experience of other users. That is at the heart of Word of Mouth.
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