People, (don’t) change

Communicating Change

Digital technologies, along with their ongoing development and widespread adoption, are at the heart of the digital transformation currently taking place. The shift from analogue to digital is ubiquitous, and we are all recognising the increasing pace of this dynamic: developments and innovations are taking place ever more rapidly, whilst innovation cycles are becoming shorter. Furthermore, these changes are increasingly disruptive in nature and can therefore quickly call into question established practices and what we have learnt.

Against this backdrop, companies must continually re-evaluate and adapt their own business models. If they fail to do so, they run the risk of falling behind.

In this context, however, flexibility cannot simply mean upgrading from Software 3.0 to Software 4.0 – that would be too narrow a view. Because, let’s be honest, traditional organisational structures are actually under scrutiny in the digital age.

Your heart beats faster

When the business model changes and you look at the organisational structure, the company’s culture isn’t far behind – and suddenly you’re tempted to delve into the deepest recesses of the company’s DNA. Nervousness sets in.

Now is the time to stay calm, become aware of the change and, above all, take the team – the staff – with you on this journey. How? With empathy, transparency and consistent messaging.

Address fears and uncertainty. Transform fears and prejudices into visions and shared goals. If you want to achieve acceptance and team spirit, then communicate with your team – don’t just confront them with decisions. Engage in dialogue and, in doing so, encourage participation. After all, participation and involvement are the first step towards acceptance; and, ideally, acceptance gives way to a spirit of optimism and renewal. Let’s go!

Read more:

Service: Change Communication