A perfectly coordinated combination

When people think of start-ups, they picture young, dynamic companies with a brilliant idea and huge growth potential. That is why providing PR consultancy for start-ups is a challenge.

 

Start-ups

When we think of start-ups, we picture young, dynamic companies with a brilliant idea and huge growth potential. That is why providing PR consultancy for start-ups is a challenge. Public relations work must be precisely tailored and cover all areas, whilst staying within the limited budget of these up-and-coming companies. The dynamism of the idea and the products must be captured. Often, entirely new markets, new customers and new target media need to be defined and tapped into – whilst the company, its identity and its brand essence are still taking shape. 

Helping them help themselves

Founders have usually already dealt with the topic of public relations without even realising it. For example, when developing the business plan, as target groups are identified and analysed. So what’s needed is help to help themselves. Because every beginning is difficult, start-ups in particular are best off starting with achievable goals that can be realised in small steps. For the agency, it’s always a special task to support someone who is passionate about their idea and to tell a success story right from the start.

Entering the premium segment with style and fun

For Kaltwasser Kommunikation, the current prime example of this discipline is the TiKiTi – a meeting table with an elegant design, beneath whose tabletop a Bundesliga-standard table football table is concealed. It’s a brilliant idea and great fun. The consultant experiences this straight away after the first meeting, when they push back their chair, transform the table into a table football table in a matter of seconds and immediately find themselves in front of the opposition’s goal. Furniture and games, work-life balance and lifestyle have so far been rather peripheral topics for the agency. It’s all the more satisfying, then, when this new territory is explored with a product whose benefits become apparent so effortlessly. Stylish furniture needs stylish promotion, and a professional table football table needs professional communication of the fun it offers. This is exactly the direction Kaltwasser is taking with the TiKiTi: traditional press relations are a must, interested editors are given something to play with, and the client has access to contact persons at all times as part of the 360° consultancy service, along with constant feedback. We’re excited to see where the TiKiTi takes us next – the ball’s rolling…

 

You can find more information about the TiKiTi at: www.tikiti.de