Start-ups

When we think of start-ups, we picture young, dynamic companies with a brilliant idea and huge growth potential. That is why start-up PR consultancy is such a challenge. Public relations must be tailored precisely and cover all areas, but must not exceed the limited budget of these up-and-coming companies. The dynamism of the idea and the products must be captured. Often, entirely new markets, new customers and new target media must be defined and tapped into – whilst the company, its identity and brand essence are still being established. 

Helping them help themselves

Founders have usually already dealt with the topic of public relations without even realising it. For example, when developing the business plan, when target groups are identified and analysed. So, helping them to help themselves is what’s needed. Because every beginning is difficult, start-ups in particular are best off starting with achievable goals that can be realised in small steps. For the agency, it is always a special task to support someone who is passionate about their idea and to tell a success story from the very beginning.

Entering the premium segment with style and fun

For Kaltwasser Kommunikation, the current prime example of this discipline is the TiKiTi – a meeting table with an elegant design, beneath whose tabletop lies a Bundesliga-standard table football table. The idea is brilliant and great fun. The consultant experiences this immediately after the first meeting, when he pushes his chair back, transforms the table into a table football table within seconds and finds himself standing in front of the opposing goal. Furniture and games, work-life balance and lifestyle have so far been rather peripheral topics for the agency. All the better, then, when this new environment is tapped into with a product whose benefits reveal themselves so effortlessly. Stylish furniture needs stylish promotion, and a professional foosball table needs professional communication of the fun of playing. This is exactly the direction Kaltwasser is taking with the TiKiTi: traditional PR is a must, the interested editor gets something to play with, and the client has contact persons available at all times for 360° consultancy and constant feedback. We’re excited to see where the TiKiTi takes us next – the ball is rolling…

You can find more information about the TiKiTi at: www.tikiti.de