Staffbase – new partner for employee communications

We’ve all been there: internal communication often takes place across multiple channels, some of which have evolved over time. Whether it’s a printed notice in the postbox, a folder containing updates for each department, or emails that disappear into the depths of Outlook inboxes – the loss of information is often significant, and in some cases, employees are not reached at all or only after a delay. It is also often difficult to track who has actually received which information. 

To reach employees quickly, effectively and efficiently, you therefore need not only a good strategy and suitable content, but also the right, up-to-date tools. In short: the best possible “employee experience” – ideally in the form of an app. Our new partner knows exactly what a modern employee communication platform should look like: Staffbase offers a communication platform with a clear mobile-first approach that can integrate collaboration and key HR functions. This makes Staffbase one of the leading providers of employee apps and, therefore, the perfect partner for us.

Internal communication is at the heart of the employee experience

The extent to which employees identify with their company and how satisfied they are in their workplace depends crucially on communication factors. The “employee experience” is ultimately a direct result of internal communication. The less involved employees are in the flow of information, and the more cumbersome the process, the lower their perceived sense of value – and consequently, motivation and identification decline. The challenges this presents are manifold: Balancing top-down and bottom-up communication, providing information on all key topics globally and locally, raising awareness, promoting personal responsibility, empowerment and staff development – and ultimately addressing employees in such a targeted way that they do not spend half the day searching for relevant information yet remain fully informed. Internal communication is at the heart of the employee experience and is therefore central to a company’s success.

The gateway to the digital workplace

Against this backdrop, our new Mobile First approach is a logical step. As a mobile communication tool with deep integrations into existing processes and systems, the platform serves as the gateway to workflows, collaboration tools and HR integrations. With this mobile intranet concept, it makes no difference whether employees are sitting at their desks or working on the move, or whether they are using a company or personal device: Staffbase reaches them all, in a targeted manner and without significant development or implementation effort. Through personalised groups, spaces and home screens, users receive information relevant to them, send messages and connect with one another. Via standard Office 365 integrations, they collaborate on documents. Furthermore, they can access training videos or submit holiday requests and sick notes.

From the employee app to the communication campaign 

Through our partnership with Staffbase, our communication initiatives will not only be able to utilise our clients’ existing channels in future, but also offer a holistic solution ranging from the technical infrastructure to specific content and campaigns. Consistent branding in line with the client’s look and feel, combined with easy distribution (e.g. via the App Store), ensures high levels of employee engagement. This enables our clients to take their employee communication to the next level – with a powerful, efficient and modern platform that authentically conveys relevant messages in all directions.

Staffbase at a glance: More than 300
companies are already using the Staffbase platform, including Adidas, DHL, Brinks, Regeneron, Siemens, Vodafone and MAN. Furthermore, the Chemnitz-based start-up is listed by Gartner as one of the leading providers of employee communication applications and has been named “Employee App of the Year” at the Inkometa Industry Awards for two consecutive years.

You can find more information about our partner Staffbase here: www.staffbase.com