This major project on Lake Constance aims to ensure a sustainable and secure water supply for the region stretching from the Swabian Alb to the Odenwald. Using a drinking water truck, creative play stations and informative materials, we helped mayors, members of the federal and state parliaments, and members of the public to better understand the project.

Campaign impresses with thorough planning and local relevance

The International German PR Award, presented by the German Public Relations Society (Deutsche Public Relations Gesellschaft e. V.), recognises communication projects that have achieved success in public relations through innovative approaches and honours the industry’s trailblazers. The local implementation, the nuanced objectives and the meticulous planning convinced the 30-strong jury at the awards ceremony of the merits of this comparatively small-scale campaign. Together with Carta, we conceived and managed the entire “Zukunftsquelle Tour 2023” in close collaboration – from the development of the central theme “Water You Can Touch” through to concrete planning, execution and on-site support. We bolstered the tour’s impact through the targeted involvement of local politicians, press relations and communication across a wide range of digital and analogue channels.