Winner of the 2024 German PR Award

This major project on Lake Constance is intended to ensure a sustainable and secure water supply for the region stretching from the Swabian Alb to the Odenwald. Using a drinking water van, creative play stations and engaging information materials, we gave mayors, members of the federal and state parliaments, and members of the public a better understanding of the project.

Campaign impresses with its thorough planning and local focus

The International German PR Award, presented by the German Public Relations Society (Deutsche Public Relations Gesellschaft e. V.), recognises communication projects that have achieved success in the field of public relations through innovative approaches, and honours the industry’s trailblazers. The local implementation, the nuanced objectives and the meticulous planning convinced the award ceremony’s jury of around 30 members of the merits of this comparatively small-scale campaign. Together with Carta, we designed and managed the entire “Zukunftsquelle Tour 2023” in close collaboration – from the development of the central concept “Water You Can Touch” through to the detailed planning, execution and on-site support. We enhanced the tour’s impact through the targeted involvement of local politicians, press relations and communication across a wide range of digital and analogue channels.