Digital transformation: Inspire – Enable – Change

Changing customer needs, innovative and novel products and services, and technological developments call for transformation processes. Within the context of digital transformation, these do not proceed in a linear fashion, but rather exponentially. A new level of complexity – in some cases considerable – calls for close interaction between the corporate vision and strategy, operational implementation and all stakeholders involved.

We support you in launching your transformation – with clearly defined expertise and from a single source. From vision through strategy to implementation.

Inspire

To take the first step into a new world, one thing is needed above all else – trust! To build trust in the future, an awareness of change is essential. And this is precisely where we come in with our INSPIRE programme. In our keynote presentations, we take you into the living, working and customer worlds of the future and highlight the emerging innovations, trends and technologies. Through workshops, coaching sessions and projects, we work with you to identify the drivers relevant to your organisation and translate these into your own unique vision of the future.

Enable

To ensure the ideas and visions we’ve developed lead to lasting success, the entire team and leadership need to adopt the right mindset. In the ENABLE area, we work with you to develop your own personalised roadmap. We carry out site analyses and devise tailored measures to foster the mindset required for (digital) transformation and embed it within the organisation for the long term. To this end, we have developed the Digital Competence Indicator (DCI), a tool that analyses the digital mindset in a scientifically valid and objective manner and provides the user with personalised feedback on their performance across the six dimensions of the digital mindset that are critical to success. These dimensions provide us with a detailed map of your employees’ individual digital mindset profiles.

In what we call ‘Know My Profile’ coaching sessions, we work with all employees to develop personalised mindset learning pathways. These incorporate workshops and interactive formats from our DCI Academy and can be expanded to include your organisation’s in-house learning programmes.

Finally, by analysing the individual DCI reports as a group, we create an overall picture of your organisation’s mindset, enabling your company to develop holistically in line with the vision previously established. Should any unfilled roles or talent gaps within your organisation come to light during this process, our recruitment team will match you with candidates who are perfectly suited to your requirements.

Change

Engage your staff and take them on this journey with you: through innovative and dialogue-driven communication measures, we succeed in securing their long-term commitment to the transformation at hand, equipping them to tackle new challenges and inspiring them for the future.

Well-thought-out change communication thus becomes the key to the success of your CHANGE processes. Based on conceptual and strategic considerations, we define your individual stakeholders (and stakeholder groups) and analyse the status quo of your current and planned communication (SWOT). We then derive communication objectives from your business objectives and begin to establish or expand integrated communication measures (both internally and externally). Whether it’s creative storytelling, establishing a robust change narrative, or crafting inspiring success stories – finding stories, writing them and communicating them efficiently and in a way tailored to the target audience is part of our agency’s DNA. Crucially, dialogue sustainably increases acceptance of change, fosters motivation and gradually transforms the corporate culture in a forward-looking way. Tangible, measurable and efficient.

Further information can be found in our Digital Transformation Centre of Excellence.