Analogue is a thing of the past

Digitalisation

Nowadays, everyone is online 24/7. This reality is creating an entirely new communications landscape – and changing the way those working in communications operate. Whilst the internet has simplified many aspects of our work, we are also facing new challenges.

Crisis management in a very short space of time

Whether it’s fake news, accidents or ill-advised comments – crises have always existed. What has changed, however, is the timeframe within which we can respond to crises: Whereas a statement used to take hours to prepare, nowadays it has to be done within minutes.

Our advice: draw up a crisis communication plan – ideally before a crisis strikes. That way, you can react quickly and confidently when the time comes. 

Keeping information secret – or not?

In the internet age, it is much more difficult to keep information under wraps – whether it concerns a new product or a new technology. A well-known example: even before the new iPhone is released, countless rumours about its design and features are already circulating online. 

Our advice: Consider whether you can incorporate this reality into your communication strategy! In some cases – such as with Apple – information is shared internally simply because it is expected to leak out. This generates attention and publicity. 

Presence on social media

platforms such as LinkedIn, Xing or Twitter – technically speaking, it has never been easier to present yourself to a wide audience. Social media profiles are now considered essential. Along with the ‘how’ comes the ‘what’: what content should I publish to get noticed? What am I allowed to communicate, and what not?

Our advice: in line with the motto ‘Content is King’ – base your content on your corporate and communications strategy! This will enable you to reach an existing audience – and, above all, the right target group.

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Services: Crisis communication