Digitalisation

Nowadays, everyone is online 24/7. This reality is creating an entirely new communications landscape – and changing the way those working in communications operate. Whilst the internet has simplified many aspects of our job, we are also facing new challenges.

Crisis management in a matter of minutes

Whether it’s fake news, accidents or ill-advised comments – crises have always existed. What has changed, however, is the timeframe within which we can respond to crises: whereas a statement used to take hours to prepare, nowadays it must be done within minutes.

Our advice: draw up a crisis communication plan – and ideally do so before a crisis strikes. That way, you can react quickly and confidently when the time comes. Keep

information secret – or not?

In the internet age, it is much harder to keep information under wraps – whether it concerns a new product or a new technology. A well-known example: even before the new iPhone is released, countless rumours about its design and features are already circulating online.

Our advice: consider whether you can incorporate this reality into your communication strategy! In some cases – such as with Apple – information is shared internally simply because it is expected to leak out. This generates attention and publicity.

A presence on social networks

such as LinkedIn, Xing or Twitter – technically speaking, it has never been easier to present yourself to a large audience. Social media profiles are now considered essential. With the ‘how’ comes the ‘what’: what content should I publish to get noticed? What can I communicate, and what shouldn’t I?

Our advice: in line with the motto ‘Content is King’ – derive your content from your corporate or communication strategy! This will enable you to reach an existing audience – and, above all, the right target group.

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Services: Crisis Communication