Analogue is a thing of the past

Digitalisation

Nowadays, everyone is online 24/7. This reality is creating an entirely new communications landscape – and changing the way those working in communications operate. Whilst, on the one hand, the internet has simplified many aspects of our job, on the other hand we face new challenges.

Crisis management in the blink of an eye

Whether it’s fake news, accidents or ill-advised comments – crises have always existed. What has changed, however, is the timeframe within which we can respond to crises: Whereas a statement used to take hours to prepare, nowadays it has to be done within minutes.

Our advice: draw up a crisis communication plan – ideally before a crisis strikes. That way, you can react quickly and confidently when the time comes. 

Keeping information secret – or not?

In the internet age, it is much more difficult to keep information under wraps – whether it concerns a new product or a new technology. A well-known example: even before the new iPhone is released, countless rumours about its design and features are already circulating online. 

Our advice: Consider whether you can incorporate this reality into your communication strategy! In some cases – as with Apple – information is shared internally simply because it is expected to leak out. This generates attention and publicity. 

Presence on social media

platforms such as LinkedIn, Xing or Twitter – technically speaking, it has never been easier to present yourself to a wide audience. Social media profiles are now considered essential. Along with the ‘how’ comes the ‘what’: what content should I publish to get noticed? What am I allowed to communicate, and what not?

Our advice: in line with the motto ‘Content is King’ – base your content on your corporate and communications strategy! This will enable you to reach an existing audience – and, above all, the right target group.

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Services: Crisis communication