Heat transition
concerns us all

The heating sector accounts for over half of Germany's final energy consumption - a large proportion of which still comes from fossil fuels such as gas and oil. The decarbonisation of heat generation is therefore the key to a climate-friendly and sustainable heat supply.

The Heat Planning Act requires local authorities to carry out heat planning and sets out the framework for making the entire heat supply in Germany climate-neutral by 2045.

The expansion of local and district heating networks and their transition to renewable energy sources play a key role in this.

However, legal requirements and technical solutions alone are not enough. The heat transition is a process of societal transformation – and this requires broad acceptance. Changes to infrastructure, cost allocation or pricing models often meet with scepticism and resistance. If costs rise for consumers, there is a great need for explanation and communication.

Change requires the involvement of local people

Our experience shows that when it comes to costs and personal burdens, clear and transparent communication is crucial for the successful implementation of infrastructure projects.

For heating transition projects to be implemented successfully and efficiently, we need to work hand in hand with local people. Early and ongoing communication prevents information gaps, which could otherwise quickly be filled by rumours or misinformation. In this way, it prevents uncertainty and resistance to heating transition projects and, ideally, mobilises advocates and supporters.

 

Listen, inform, convince

Project developers therefore face a dual challenge: alongside technical planning, they must communicate complex issues in an understandable way and actively engage the public through strategic communication support from the initial feasibility study right through to commissioning:

  • Strategic communications consultancy: Developing tailored communications strategies that specifically address all target groups and build trust.
  • Transparent information policy: Formats tailored to the target audience and designed for easy understanding ensure comprehensive and timely information, so that local people are informed early, transparently and comprehensively.
  • Dialogue and participation: Participatory formats create spaces for exchange, allow questions to be asked and take concerns seriously – this strengthens acceptance and can mobilise support.

Communication thus becomes a key lever – for successful projects and a successful heating transition: Agency for Public Communication

Your contact person


Portrait Dr. Karin Schrott

"Information, exchange and dialogue with the people affected strengthens the acceptance of projects and is important for democratic coexistence."</p


Dr. Karin Schrott

+49-911-530 63-119
ksc@kaltwasser.de