Change requires the involvement of local people
Our experience shows that when it comes to costs and personal burdens, clear and transparent communication is crucial to the successful implementation of infrastructure projects.
For heating transition projects to be implemented successfully and efficiently, we need to work hand in hand with local people. Early and ongoing communication prevents information gaps, which could otherwise quickly be filled by rumours or misinformation. In this way, it prevents uncertainty and resistance to heating transition projects and, ideally, mobilises advocates and supporters.
Listening, informing, persuading
Project organisers therefore face a twofold challenge: alongside technical planning, they must convey complex issues in an understandable way and actively engage the public through strategic communication support, from the initial feasibility study right through to commissioning:
- Strategic communications consultancy: Developing tailor-made communications strategies that specifically address all target groups and build trust.
- Transparent information policy: Formats tailored to target groups and presented in an accessible manner ensure comprehensive and timely information, so that local people are informed early on, transparently and comprehensively.
- Dialogue and participation: Participatory formats create spaces for discussion, allow questions to be asked and take concerns seriously – this strengthens acceptance and can mobilise support.
Communication thus becomes a key lever – for successful projects and a successful heating transition: Agency for Public Communication
