Internal Communication and Digital Transformation

For most companies, a staff magazine has traditionally been the method of choice when it comes to internal communication

Print media

For most companies, a staff magazine has traditionally been the medium of choice when it comes to internal communication. Despite the pervasive trend towards digitalisation, many still rely on printed paper, whilst the otherwise rather sluggish state is already introducing road traffic lights to protect notorious smartphone addicts from serious harm. How is this possible? And what opportunities remain untapped?

Print lives on – digital evolves

One thing is clear: print is not dead – the feel and look of a beautifully printed product still evoke unique emotions today. 

At the same time, virtually every company has an intranet – which is used with varying degrees of intensity and efficiency. The trend in IT is moving inexorably away from local solutions towards company-wide, cloud-based collaboration platforms. However, an incentive is often needed to convince staff of the benefits of these new possibilities.

Evolution rather than revolution

And this is precisely where a colourful array of opportunities for internal communication opens up: whether top-down via tutorials and various news channels, or bottom-up through opportunities for participation and networking – the natural limitations of print media can be profitably expanded through sensible integration with digital solutions. In this way, even employees who are attached to traditional ways of working can find their way onto the new platforms and become familiar with the technical possibilities.

It is therefore important not to limit internal communication processes to well-established routines, but to regularly explore how the synergies and opportunities between tried-and-tested methods and new approaches can be harnessed.

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Service: Internal Communication