Print media

For most companies, a staff magazine has traditionally been the medium of choice when it comes to internal communication. Despite the pervasive trend towards digitalisation, many continue to rely on printed paper, whilst the otherwise rather sluggish state is already introducing road markings to protect notorious smartphone addicts from serious harm. How did this come about? And what opportunities remain untapped?

Print lives on – digital evolves

One thing is clear: print is not dead – the feel and look of a beautifully printed product still evoke unique emotions today. 

At the same time, practically every company has an intranet – which is used with varying degrees of intensity and efficiency. The trend in IT is moving inexorably away from local solutions towards company-wide cloud-based collaboration platforms. However, an incentive is often needed to convince employees of the benefits of these new possibilities.

Evolution rather than revolution

And this is precisely where a colourful array of opportunities for internal communication opens up: whether top-down via tutorials and various news channels, or bottom-up through opportunities for participation and networking – the natural limitations of the print medium can be profitably expanded through meaningful integration with digital solutions. In this way, even employees who are attached to traditional ways of working can find their way onto the new platforms and become familiar with the technical possibilities.

It is therefore important not to reduce internal communication processes to their well-established routines, but to regularly explore how the synergies and opportunities between the tried-and-tested and the new can be harnessed.

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Service: Internal Communication