Staffbase and Kaltwasser support Leipzig University in benchmarking study

Engaging staff effectively and providing targeted information

What kind of content actually works for internal communication? The University of Leipzig is addressing this question in a large-scale study. Together with our partner Staffbase, we are supporting the Chair of Strategic Communication with data collection to achieve the most representative results possible. The background to the project is the increasing digitalisation of employee communication, with its fluid development, constantly changing trends and challenges in everyday working and corporate life. The benchmarking study “Content in Digital Employee Communication” examines how those responsible deal with these challenges and changes, and what content actually works well in practice – a topic we also grapple with daily in numerous client projects.

Support the research!

You can contribute to the quality of the study with your expertise: We would be delighted if you could spare 12 minutes to answer the questions, helping to produce high-quality and insightful results for yourself and the entire industry. And that’s not all: the University of Leipzig is giving away five tickets to VOICES 2020, the leading conference for internal communication and employee experience, to be drawn from among all participants. Second prize is five Amazon vouchers, each worth 20 euros. Click
here for the survey!

Your details will, of course, be treated confidentially and cannot be traced back to your organisation or to you personally. When answering the questions, please always refer to your current place of work.