Agency for social media

Professional exchanges on LinkedIn, video tutorials on YouTube and behind-the-scenes glimpses on Instagram – social media is no longer merely ‘background noise’, but the place where reputation is built, trust grows – and communication must prove its worth.

We don’t treat social media as an “afterthought”. We consider it an integral part of all communication activities: strategically, editorially and operationally. From defining objectives to evaluation – and when the going gets tough, we also provide clear instructions for action.

Where required, we run paid campaigns in collaboration with experienced partners – ensuring that strategy, creative, targeting and tracking are all managed from a single source.

A strategy that works
Much more than just cat videos: we design our clients’ social media communications to ensure they consistently support their business objectives. We also take resources and processes into account and develop compelling strategies based on this.
A strategy that works
Developing a social media strategy in line with the overarching communication strategy
Target audience analysis
Channel and format strategy
Definition of KPIs, measurement framework and performance monitoring
Editorial approach: subject areas, tone, visual language, roles and approvals
Crisis plan
Content that moves
Inform, entertain, inspire: when presented in an engaging way and offering valuable content, posts, Reels and Stories catch the eye and stick in the memory. We deliver our clients’ content to their target audience’s feeds in a way tailored to each platform – with an attractive design and targeted distribution.
Content that moves
Setting up and optimising profiles and pages; editorial plan including topic development and scheduling
Creation of posts, captions, story/reel concepts and publications
Topic and trend analysis
Evaluation, reporting and concrete conclusions (“What should we do more of, and what less?”)
Corporate Influencer
Corporate influencers don’t work by simply saying, “Just post something.” They work when people know what they stand for, how to write – and how to maintain a regular online presence with minimal effort.
We provide support precisely where it matters most in practice:
Corporate Influencer
Advice on profile optimisation (positioning, headline, ‘About’ section, topic anchors)
Guidelines: What to post – and in what style?
Workshops on quick wins (hooks, structure, reusability)
Creation of templates, e.g. for carousel posts on project completions
Editorial sparring, feedback, formats and frequency
Infrastructure projects: Visibility, acceptance, trust
When it comes to infrastructure and change projects, social media is often the quickest way to reach the public – and at the same time a sensitive arena.
We provide communication support for projects – using formats that reach people:
Infrastructure projects: Visibility, acceptance, trust
Reels, Stories, short updates and a peek behind the scenes
clear explanation of complex topics
Ongoing coverage of milestones and site updates
Collecting, categorising and answering community queries
When things get critical
In a crisis, speed counts – but so does security. We provide support through monitoring, analysis and clear guidance.
Specifically:
When things get critical
Social listening / monitoring of relevant platforms and topics
Situation overview: What is happening right now? Who is driving it? Where is it escalating?
Action plans, decision-making logic and communication options
Coordination with internal managers and liaison with other stakeholders
Follow-up: Lessons learnt, process adjustments and Q&A

Projects with heart

and posture

We let the results speak for themselves -
creatively, clearly and effectively.

Your contact person

Christina Heinickel

+49-911-530 63-119
che@kaltwasser.de
https://www.linkedin.com/in/christina-heinickel

Social Media

A strategy that works

Content that moves

Corporate Influencer

Infrastructure projects: Visibility, acceptance, trust

When things get critical

Projects with heart

and posture

We let the results speak for themselves -
creatively, clearly and effectively.

Your contact person

Kaltwasser Kommunikation GmbH

Projects with heart

and posture

We let the results speak for themselves - creatively, clearly and effectively.

We let the results speak for themselves -
creatively, clearly and effectively.