Use Case
Goes on Stage

Proof of Concept and Brand Perception

Case studies are, above all, a testament to authenticity. They provide proof that a solution is being successfully implemented by a client. The communicative challenge lies in telling this success story coherently across various channels and making it visible. In the case of the IT solution for secure video communication developed by Voigtmann GmbH and Pexip, the successful use case for the Federal Employment Agency has even made it onto the big stage.

A milestone for secure video communication in public sector organisations

Voigtmann GmbH is a leading provider of software solutions and services in the field of scalable and data protection-compliant video communication. With the modular video communication suite, companies, public authorities and institutions can design and simplify their communication with all stakeholder groups in a user-friendly way. As a secure umbrella solution, it integrates existing unified communication tools regardless of the operating system and enables secure exchange via video, chat and audio, as well as collaborative work on documents. The accompanying web app brings people together from anywhere using any device. Since October 2020, the Federal Employment Agency has been relying on the Voigtmann solution, and more than 200,000 calls totalling over seven million minutes have already taken place via this convenient digital communication channel (as of April 2022).

Go-live for new business segment

The aim of the use case with the Federal Employment Agency and all accompanying measures is to highlight the benefits of the newly designed, data protection-compliant and highly scalable video communication solution, particularly for large institutions. This success story also served as the starting point for communications surrounding Voigtmann GmbH’s new business segment. Our task was to position the company as a thought leader in the secure video communication solutions sector and to demonstrate Voigtmann GmbH’s exceptional expertise in this field. We achieved this through interlinked communication measures that make the customer benefits tangible.

Case Study as a Content Marketing Hub

The basis for our activities was the use case with the Federal Employment Agency. Building on this, we utilised various channels with clear storytelling:

1. Website

   For the video communication landing page, we designed an appealing mix of text and graphic elements and placed the case study at the centre. This ensures that prospective clients are engaged with a comprehensive content package.

    

2. Social Media

   We orchestrated teasers for the case study via the social media channels of Voigtmann GmbH and Pexip to increase reach and raise awareness.

    

3. Media

   The case study was initially published exclusively in Behördenspiegel and the Behördenspiegel newsletter. Further placements included a user report in IT-Administrator, a specialist article in Funkschau, and an article in Discover Germany magazine. Several media outlets also picked up the press release.

    

4. Newsletter and email
   signature
Pexip promoted the case study via its newsletter. Voigtmann GmbH included the link to the case study in its email signature.

    

5. Success story as a
   PDF
The flyer for the success story is available to download and is used at trade fairs and events.

    

6. Advertisements
   
In the run-up to the Smart Country Convention, Voigtmann GmbH placed two advertisements highlighting the presentation and linking to the case study with a call to action.

Use Case on Stage

The highlight of the communication campaign surrounding the secure communication solution was the presentation of the use case at the Smart Country Convention (SCCON). Here, we were able to secure the Federal Employment Agency to present our joint success story to a large audience. Stefan Latuski, CEO of the IT system house at the Federal Employment Agency (BA), and Lucas Albracht, product manager for “Mein Videotermin” at the BA, presented in a live session at SCCON how the Federal Employment Agency is breaking new ground with intuitive video communication. The keynote speech was recorded and the Vimeo video was used for follow-up to the event as well as for social media.

An overview of our services:

• Kick-off workshop including definition of core messages and the overarching storyline
• Concept and SEO-optimised copy for the landing page of the Voigtmann website
• Writing and visualisation of the success story for the “My Video Appointment” use case involving the Federal Employment Agency’s partner IT system house, Pexip and Voigtmann
• Pitching and drafting of the case study and newsletter article for Behördenspiegel, the user report for IT-Administrator, the specialist article for Funkschau and the interview for Discover Germany magazine
• Recommendations on speaker placement: key events attended by the target audience
• Adapting the use case as a panel discussion for in-person and digital events: development of concept and production plan
• Moderation of the live session at the Smart Country Convention, including coordination with all partners in advance
• Drafting posts for social media channels