Making solar and storage easy to understand
Greenovative develops solar parks and battery storage projects across Germany. For local authorities, landowners and residents, two things matter most: reliable information and a clear picture of what a project means for the local area.
Whether it’s permits, technical questions, regional economic benefits or opportunities for financial participation: renewable energy projects require explanation. Greenovative also offers local people the chance to participate financially in the projects (financial community participation). This, too, requires clear and understandable communication.
At the same time, all stakeholders expect transparent support throughout planning and construction phases that often last for years. The challenge lies in conveying complexity in an understandable way, building trust and making project progress transparent.
Content that provides guidance and engages stakeholders
We have developed a communication strategy that guides Greenovative through all phases of a project in a structured manner. At its core lies clear, timely and consistent communication, supported by well-prepared content and an accessible (visual) design.
We handle regional media relations and ensure that key milestones such as approvals, ground-breaking ceremonies or construction progress are also visible on social media. In parallel, we support sales with graphic design services such as pop-up cards and target-group-specific social media ad campaigns that reach potential landowners.
We also develop editorial content and handle media relations to raise awareness of the Greenovative brand and the financial citizen participation model, and to clearly communicate the benefits to local residents.
Less friction, more clarity
Communication helps ensure that projects are better understood and thus more easily gain approval. Local authorities receive consistent, technically sound information. Citizens gain a clearer understanding of the benefits of solar and storage projects for their region, including the opportunity to participate financially.
Greenovative strengthens its position as a reliable, long-term partner and increases its presence in regional and specialist media through targeted media relations.
In short: greater clarity, less friction and a framework that makes the energy transition tangible at a local level.
Your contact person
"The energy transition is happening on our doorstep and clear explanations create the necessary trust"
.Marlene Renner
+49-911-530 63-135
mre@kaltwasser.de
https://www.linkedin.com/in/marlene-renner
