Hybrid solar parks

Solutions featuring
photovoltaics
and energy storage

Client
:Greenovative GmbH


Services
:Media relations
,social media
,consultancy, concept development, strategy,
public engagement
,graphic design

Communications for solar and storage projects

Explaining solar and energy storage projects in an accessible way

Greenovative develops solar parks and battery storage projects throughout Germany. For local authorities, landowners and residents, two things are particularly important: reliable information and a clear understanding of what a project means for their local area.

Whether it’s planning permission, technical questions, regional economic benefits or opportunities for financial participation: renewable energy projects require explanation. Greenovative also offers local people the chance to participate financially in the projects (community participation). This, too, requires clear and understandable communication.

At the same time, all stakeholders expect transparent support throughout the planning and construction phases, which often last for years. The challenge lies in conveying complex information in an accessible way, building trust and ensuring that project progress is transparent.

Content that provides guidance and engages stakeholders

Together with Greenovative, we have developed a communication strategy designed to support every phase of a project. At its heart is clear, timely and consistent communication, underpinned by well-prepared content and an accessible (visual) design.

We handle regional media relations and highlight key milestones – such as planning permissions, ground-breaking ceremonies and construction progress – on social media too. At the same time, we provide ad hoc support to the sales team with graphic design services such as pop-up cards and target-group-specific social media ad campaigns that reach potential landowners.

We also develop editorial content and manage media relations to raise awareness of the Greenovative brand and the financial community participation model, and to clearly communicate the benefits to local residents.

Less friction, more clarity

Communication helps ensure that projects are better understood and thus gain approval more easily. Local authorities receive consistent, fact-based information. Residents gain a clearer understanding of the benefits that solar and energy storage projects bring to their region, including the opportunity to participate financially.

Greenovative strengthens its position as a reliable, long-term partner and, through targeted media relations, increases its presence in regional and specialist media. 

In short: greater clarity, less friction and a framework that makes the energy transition tangible at a local level.

Your contact person

Portrait Marlene Renner

“The energy transition is happening on our doorstep, and clear explanations build the necessary trust.”


Marlene Renner

+49-911-530 63-135
mre@kaltwasser.de
https://www.linkedin.com/in/marlene-renner


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