Change

Rollout of a
digitalisation strategy

Client:
Siemens Healthineers


Services
Campaign development
Workshops
Executive enablement
Text/video production
Visual concept

Internal communication
in the digital environment

Since 2017, we have been supporting the Strategy Unit at the Siemens Healthineers Headquarter Support Centre in the roll-out of its digitalisation strategy.

In this context, the Customer Service department is establishing new tools, processes, innovative expertise and novel ways of working. As part of this collaboration, we engage the approximately 400 colleagues working internationally through content tailored to specific target groups, deepen their understanding of the changes, encourage active participation in the strategy’s implementation, and inspire them by addressing staff directly. Why? Because these communication measures play a decisive role in achieving overarching goals within the strategy’s sub-modules and in supporting implementation.

 

Communication objectives:

  • Communicate the strategy’s content (objectives, milestones, roles, etc.)
  • Establish key messages
  • Support and empower managers
  • Inform, engage and motivate employees
  • Support the achievement of specific business objectives through communication

 

Our services at a glance:

  • Development and implementation of the internal communication campaign (German / English)
  • Ongoing communication consultancy and development of measures based on the wishes and needs of the various stakeholder groups (employees, managers, partners, etc.)
  • Implementation of individual measures:
     
    • Development of the storyline and visual concept “Take a trip with us”
    • Development and design of a logo family (overarching and for individual sub-projects)
    • Creation of Frequently Asked Questions (FAQs)
    • Conceptualisation, design and editing of print materials: “Guidebook”, posters
    • Concept, design and editing of online formats: newsletter, Telegram, success stories, intranet posts, interviews, etc.
    • Conceptualisation and production of video messages
    • Conceptualisation and content structure of presentations for senior management (enabling dissemination within the company)
    • Promotional items: USB sticks, cheat sheets, Post-it notes
    • Support with the organisation, delivery and facilitation of workshops
    • Conceptualisation of call-to-action initiatives, such as a photo competition to engage employees 

 

 

 

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