Utopia, a dream of the future, or just another smart technology? These days, there’s no end to the household gadgets designed to make our lives easier – window vacuums, robotic lawnmowers and robot vacuum cleaners. We’re already familiar with these little helpers.
But the AEG RX9 robot vacuum cleaner is no ordinary model of its kind. No, because it’s intelligent! Why, or what makes it so special? Whilst cleaning, it scans the entire living space with its 3D laser technology camera, creating a digital map of the room and thus ensuring thorough cleaning. What’s more, thanks to its triangular design, it can reach every corner.
To develop a campaign centred on the reinvention of the robot vacuum cleaner, we combined innovation with emotion, trust with excitement, and sent the RX9 on a journey. Among other places to:
Influencer relations
Hello Scotch. Liebesbotschaft is testing the new high-end robot vacuum cleaner at home
Joanna Götz has been the author and founder of “Liebesbotschaft” since 2008. On her blog and other social media channels such as Instagram and Facebook, she shares the light-heartedness and fun that characterise her everyday life with a large community that has grown over many years. And now she’s doing the same with the RX9.
Konny now has time for housework thanks to the AEG RX9
Konstantin Krayer runs the successful men’s fashion blog ‘The Side View’ and shares insights on fashion, lifestyle, essentials and travel. The AEG RX9 was also allowed to move into his new flat, where it was immediately put through its paces.
Word-of-mouth campaign
The influencers are enthusiastic, but what do independent testers say? We had 25 testers try out the RX9 via the Brands You Love platform.
92 per cent of testers would recommend the RX9 to others.You can find detailed information and the testers’ opinions here.
Events
The curtain rises on the RX9 at IFA
IFA is the world’s leading electronics trade fair, where the industry’s highlights are presented every year. Standing out from the crowd of new products is no easy feat. The RX9 from AEG, however, has managed to do just that. It was the subject of two dpa news reports, which in turn were picked up by around 100 regional and national newspapers. faz.net, focus.online, msn.de and Computerbild also reported in detail on this new little helper with a whole new dimension.
AEG meets the GQ Awards: Housekeeping can be this stylish!
An exclusive video filmed at the GQ Awards shows how the AEG RX9 gets the red carpet in tip-top condition for the big stars.
AEG extended the smart content from the respective formats to its own high-reach social channels such as Facebook and Instagram. As a result, the content efficiently reached all touchpoints despite a small budget: in total, the content reached 130,000 followers, 19,400 video views, a print reach of approximately 2.2 million readers, and over 300 million page visits online.
Your contact person
"The campaign impressively demonstrates how sophisticated content marketing can generate high reach and visibility in social networks."
Christina Heinickel
+49-911-530 63-119
che@kaltwasser.de
https://www.linkedin.com/in/christina-heinickel
