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Current Topics

05/11/2018
CSR - obligations, opportunities, strategies:

For many companies, corporate social responsibility (CSR) has so far been synonymous with "sponsoring" or "charity": nice to have, but not a must

04/02/2018
Acceptance, dialogue or participation communication?:

Acceptance, dialogue, participation: Citizen communication is not a trend, but an attitude

03/21/2018
Digitalisation, influencers, change:

The communications industry is changing faster and faster.

02/05/2018
Interview with Dorothee Bär:

On 24 October 2017, the German Bundestag was constituted. 100 days later, there is still no new government

01/26/2018
Project communication Citizen participation and transparent dialogue are crucial, but no guarantee of acceptance:

DPRG makes "Acceptance through communication" the topic at TakeOff 2018 in Berlin.

12/11/2017
Data as a driving force:

Communication should make greater use of facts and figures.

11/20/2017
Where do professional decision-makers obtain information?:

94 per cent of the core target group use printed or digital specialist media, especially trade journals

11/06/2017
Influencer relations:

More and more companies are relying on influencers (micro and macro) to reach their target groups.

10/30/2017
Analogue was yesterday:

Nowadays, everyone is online 24/7.

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Kaltwasser Kommunikation GmbH

Nuremberg
Head Office in the Old Town

Lorenzer Straße 3
90402 Nuremberg

+49-911-530 63-0
nuernberg[@]kaltwasser.de
 

Munich
City Office

Kaufingerstr. 22
80331 Munich

+49-89-2441 774-0
muenchen[@]kaltwasser.de
 

Berlin
Capital Office K5

Kaiserdamm 5
14057 Berlin

+49-30-2000 952 0
berlin[@]kaltwasser.de
 

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