Communication should make greater use of facts and figures.

94 per cent of the core target group use print or digital trade media, primarily trade journals

More and more companies are turning to influencers (both micro and macro) to reach their target audiences.

These days, everyone is online 24/7.

What is needed: Technical planning and communication must be more closely integrated.

The shift from analogue to digital is everywhere.

There are various reasons for the ongoing recording and critical assessment of every activity

LWI (Leading Women in Industry) conference at the major German corporation Siemens on 22 June 2017

The magazine PR-Report concluded that public confidence in the traditional media landscape has been permanently shaken