Sustainability is more than just a matter of image – it is an attitude, a strategy and a means of communication all at once. We help organisations to put sustainability into practice in a credible way, to raise its profile and to foster dialogue around it – both internally and externally.
From Report to Action
Sustainability is no longer a niche topic, but a central component of corporate responsibility. Yet many organisations are faced with the question: how do we communicate credibly without resorting to greenwashing? Particularly against the backdrop of the legally binding EmpCo guidelines? How can we embed sustainable practices within our corporate culture – whilst communicating them efficiently and effectively?
Good sustainability communication translates strategies into stories, makes progress visible and motivates employees as well as customers, suppliers and investors.
It builds trust where others merely offer buzzwords – and combines economic efficiency with social and environmental responsibility.
Understanding, shaping and communicating sustainability
We support organisations, companies and institutions in embedding sustainability strategies through communication – authentically, effectively and in a resource-efficient manner. This results in communication that not only explains responsibility but also exemplifies it.
Strategic consultancy: We develop sustainability strategies and communication approaches that integrate sustainability as a cross-cutting issue into corporate strategy, brand management and corporate culture.
Internal Communication: We promote sustainable thinking in day-to-day business operations – through dialogue, storytelling and participatory formats that actively engage employees.
External Communication: We make commitment visible – from sustainability reports and campaigns to credible CEO or brand communication.
Straight talk instead of greenwashing: We help to present content honestly, transparently and effectively – in a way that is understandable to stakeholders, inspiring for target audiences and in line with the EmpCo guidelines, which come into force in September 2026.
“Sustainability is not just an add-on for good times. Long-term success comes only to those who live and communicate credibly, both internally and externally.”
Stephanie Kickert
+49-911-530 63-138
ski@kaltwasser.de
https://www.linkedin.com/in/stephaniekickert