Regional PR

Expansion of regional media work
for bayernkreativ

Client:
Bayernkreativ


Services:
Press and public relations,
media relations,
communications consultancy,
editorial services, stakeholder
management

Regional
Press relations

Establishing and expanding press relations for the Bavarian Centre for Cultural and Creative Industries – focusing on 20 Bavarian locations

The Bavarian Centre for Cultural and Creative Industries (bayernkreativ) is the point of contact throughout Bavaria for businesses of all sizes in the cultural and creative industries. It is funded by the Bavarian State Ministry of Economic Affairs and Media, Energy and Technology and is supported by Bayern Innovativ, the Bavarian Society for Innovation and Knowledge Transfer.

The cultural and creative industries are a diverse sector. They encompass all cultural and creative professionals, the majority of whom are commercially oriented and involved in the creation of creative goods and services. The cultural and creative industries are divided into eleven sub-markets, including, for example, the architecture, art, book and press markets, the design sector, and the software and games industries. In Bavaria, one in every 13 companies belongs to the cultural and creative industries. This makes the sector of great importance to the region’s economy. 

The aim of bayernkreativ is to support freelancers, the self-employed and companies in the cultural and creative industries in deriving greater economic benefit from their creative work. To raise local awareness of the centre’s advisory services, we at Kaltwasser Kommunikation developed ideas and concepts. The focus was on regional press relations and on expanding or deepening contact with stakeholders.

Further case studies

Current Topics

Strengthening opportunities for street youths:

We support Straßenkinder e. V. so that young people in Berlin receive education, protection and new prospects. This is our contribution to SDG 4.

Commitment and sustainability with corporate volunteering:

Use clear messages and targeted communication to optimise the use of corporate volunteering and build trust and identification both internally and externally.

Crisis training for greater crisis resilience:

Crisis training makes teams safer and strengthens clear communication.

Communicating cybercrime and remaining capable of acting:

Cybercrime and hacker attacks are on the rise: First tips for categorising data leaks, orientation for those affected and damage limitation.

Sustainability communication - you can't do without it!:

This is the only way authentic sustainability communication works: with transparency and authenticity.

Communicating in favour of sustainable infrastructure:

Sustainable infrastructure needs honest communication. We show how dialogue creates understanding, acceptance and long-term solutions.

Crisis communication tips and templates in Corona times:

Small businesses and the self-employed can find key crisis communication tips and simple text templates for this exceptional situation here free of charge.

 

"Future Source" project - we show what's behind it:

The Lake Constance water supply supplies four million people with drinking water. We support the modernisation of the plants on Lake Constance with communication.

10 tips for crisis management:

We have summarised the most important tips for successful crisis management below

CSR - obligations, opportunities, strategies:

For many companies, corporate social responsibility (CSR) has so far been synonymous with "sponsoring" or "charity": nice to have, but not a must

Media in a crisis of confidence:

The magazine PR-Report came to the conclusion that citizens' trust in the traditional media landscape has been permanently shaken.

KARL Kaltwasser meets JOSEPHS von Fraunhofer:

smart living - zeitgeist and technology

PR concepts at the TU Ilmenau par excellence:

Practical seminar on public relations

Our Karl: "Urban Living" in the Noris:

Living a self-sufficient life the right way