Press relations

Strategic press relations
in the corporate environment

Client:
Siemens AG


Services
Strategic PR
Media relations
Message development
Press office
Editorial team

Press and public relations for Siemens

For over ten years, we have been supporting Siemens AG – currently the “Digital Factory” and “Process Industries and Drives” divisions – across a wide range of communication disciplines. Our services include: 

 

Media Service: Innovative technology and products explained succinctly: that best describes Siemens’ Media Service. Media Service articles are published monthly in print and on the Siemens blog.
Our task: to provide readers with concise, accessible and engaging articles that bring them up to speed on news and projects from the range of services offered by the two Siemens divisions.

 

Technical articles, press releases and background information: Whether it’s hybrid-powered passenger ships, new Industrial Ethernet switches or an energy control system – the challenge is to translate technical complexity and innovative strength into language. We prepare information in various text formats and make it accessible to the target audience.
Editing and PDF management: Technical articles go through a lengthy process before they reach the publisher. We support this process by bringing Siemens, editors and publishers together. We handle the allocation of editing tasks, feed edited manuscripts and presentations into the Siemens workflow, and order publishing proofs for our long-standing partner.

 

Trade fair support: Whether it’s maintaining mailing lists, managing invitations, supporting communication measures such as press and background information, compiling press kits or providing on-site support – we help Siemens present itself in the best possible light at trade fairs. We take care of everything that needs to be done before, during and after the fair.

 

Internal communication: By drafting texts for internal communication, we help our contacts convey a wide variety of topics throughout the company.

Further case studies

Bayernkreativ - Regional press relations

In order to draw regional attention to bayernkreativ's advisory services, targeted concepts for regional press relations were developed and cooperation with relevant stakeholders was expanded.

Bavaria creative

Organisation and moderation of the press conference for the presentation of the "2nd Report on Cultural and Creative Industries in the Nuremberg Metropolitan Region" - with strategic agenda setting for media and stakeholders.

Fluke Networks

Preparing content attractively, addressing the target group precisely, supplementing organic reach with sponsored campaigns - this is how Fluke Networks EMEA utilises LinkedIn's potential in the German market.

Greenovative GmbH

We support Greenovative in its transparent communication that creates trust - this is how municipalities, citizens and landowners are guided through complex solar and storage projects.

Maximator Hydrogen

For Maximator Hydrogen, we prepare target group-orientated and comprehensible storylines for an important topic of the future.

Nuremberg Digital Festival

Regional communication work for the Nuremberg Digital Festival - an open network of the digital and creative industries in the Nuremberg metropolitan region.

Siemens Healthineers

At Siemens Healthineers, digitalisation and change communications go hand in hand.

UmweltBank

UmweltHaus strengthens the brand's appeal with proactive stakeholder communication and a nationwide media presence.

Voigtmann

The reference with our customer Voigtmann GmbH shows how a success story can be coherently told and visualised across different channels.

Current Topics

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Thought leadership communication turns organisations into relevant voices that shape debates, provide orientation and strengthen reputation.

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Kaltwasser Kommunikation and Carta created a campaign for the public and politicians for the "Future Source" project of the Lake Constance water supply.

Info market on the Fürth underground cable project:

With Bayernwerk Netz GmbH, we are focussing on early, transparent and target group-oriented communication for efficient grid expansion.

Crisis training for greater crisis resilience:

Crisis training makes teams safer and strengthens clear communication.

Communicating cybercrime and remaining capable of acting:

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Moving image revitalises corporate communication:

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LinkedIn as an opportunity With these three tips, companies can achieve their communication goals on the business network:

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International agency alliances:

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War room training is the most efficient and sustainable form of crisis prevention.

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The purchasing behaviour of broad customer groups has changed fundamentally.

CSR - obligations, opportunities, strategies:

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Digitalisation, influencers, change:

The communications industry is changing faster and faster.

Influencer relations:

More and more companies are relying on influencers (micro and macro) to reach their target groups.

Man change (not):

The switch from analogue to digital is omnipresent.

On the test bench:

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Digital working environments:

LWI conference (Leading Women in Industry) at the major German corporation Siemens on 22 June 2017

ECC under the sign of fake news:

European Communications Convention

DPRG Northern Bavaria visits 1.FCN:

Many people associate the Franconian metropolis of Nuremberg with three things in particular

Communication in the SME sector:

Heart, backbone and engine - the German economy has many names for its SMEs

PR concepts at the TU Ilmenau par excellence:

Practical seminar on public relations

Our Karl: "Urban Living" in the Noris:

Living a self-sufficient life the right way

Precise combination play:

Start-up PR consulting is a challenge