develoPPP

between enlightenment
and storytelling

Client
:German Society for International
Cooperation (GIZ)


Services
:Communication
strategy, copywriting
,storytelling
,content production
,audience expansion

Global
added value
made visible

Clean water in Ukraine, better harvests in Malawi, female entrepreneurs in Ecuador, sustainable supply chains in Thailand: since 1999, the Federal Ministry for Economic Cooperation and Development (BMZ) has been using develoPPP to support entrepreneurial projects that combine economic and development policy objectives.

The German Society for International Cooperation (GIZ) GmbH implements the programme – with up to 150 projects a year in over 60 countries. Through a combination of awareness-raising, targeted communication and compelling storytelling, we bring these projects to the attention of the business community, politicians and the general public.

Kaltwasser Kommunikation has been working with GIZ and the develoPPP programme since 2023. We support the communications team in effectively telling the programme’s many success stories, reinforcing its relevance and positioning it as a leading platform for sustainable investment in developing and emerging economies.

Our communication objective:

To strengthen the develoPPP programme’s standing and raise its profile among potential corporate partners, policymakers and the general public in the long term.
To achieve this objective, we highlight the stories behind the projects. These stories are about people who courageously seize business opportunities, thereby unlocking development potential and creating lasting impacts. This highlights the concrete impact the investments are having, such as through new jobs, sustainable technologies and supply chains, or improved living conditions.

Cross-format storytelling

To convey a lasting impression of the global impact of develoPPP projects, we rely on storytelling. We simplify complex information and present the content in a way that is accessible to all and tailored to the target audience, using the most appropriate formats:

  • Tailored to specific audiences: We develop and implement communication measures and formats specifically tailored to the needs of businesses, policy-makers and the general public – in German and English, using factsheets, website content, Q&As, posters, leaflets, brochures and videos.
  • Tangible: Through vivid presentations of projects and their long-term impacts, we make develoPPP’s results tangible, thereby contributing to the programme’s reputation in the long term. Success stories such as climate-friendly rice cultivation in South-East Asia serve as prime examples of how innovative approaches have a direct impact on living and working conditions and create added value for entire regions.
  • People-centred: The stories and achievements of local people take centre stage. By highlighting their contributions, we foster dialogue about the impact of their work and provide evidence of the positive influence the projects have on society and the environment worldwide.

Through this combination of awareness-raising, targeted communication and powerful storytelling, we foster understanding and strengthen confidence in the impact and sustainability of the projects we support. This highlights the potential that lies in linking the private sector – and how small and medium-sized enterprises, large corporations and start-ups can not only benefit economically through partnerships, but also contribute to global sustainable development at the same time.

Results

Further case studies

Bayernkreativ - Regional press relations

In order to draw regional attention to bayernkreativ's advisory services, targeted concepts for regional press relations were developed and cooperation with relevant stakeholders was expanded.

Bavaria creative

Organisation and moderation of the press conference for the presentation of the "2nd Report on Cultural and Creative Industries in the Nuremberg Metropolitan Region" - with strategic agenda setting for media and stakeholders.

Vind AI

For Vind AI, we turned smart wind-planning software into a story for the German energy market: media work with substance, timing and just enough tailwind.

Maximator Hydrogen

For Maximator Hydrogen, we prepare target group-orientated and comprehensible storylines for an important topic of the future.

Nuremberg Digital Festival

Regional communication work for the Nuremberg Digital Festival - an open network of the digital and creative industries in the Nuremberg metropolitan region.

Siemens

We have been supporting Siemens AG - currently the "Digital Factory" and "Process Industries and Drives" divisions - in a wide range of communication disciplines for over ten years.

SuedOstLink

Transparent information, opportunities for local dialogue and clear messages: we are supporting TenneT in the construction of the SuedOstLink and ensuring that people living along the route are kept well informed at all times.

UmweltBank

UmweltHaus strengthens the brand's appeal with proactive stakeholder communication and a nationwide media presence.

Voigtmann

The reference with our customer Voigtmann GmbH shows how a success story can be coherently told and visualised across different channels.

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The ‘Zukunftsquelle’ project – we reveal what’s behind it:

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PR strategies at Ilmenau University of Technology par excellence:

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Our Karl: ‘Urban Living’ at Noris:

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