Data as a source of inspiration
How you can use analytical findings in your communication activities
Sales figures, rates of returns and conversion rates are all recorded by companies that want to directly appeal to their target audience, quickly...
Where do professional decision-makers get their information from?
The answer: Specialised media continue to be the most important source of information
This is one of the key findings of the 2015/16 B2B decision-maker analysis of the German specialised press. Since 94 percent of the core target group...
Influencer Relations
KPIs for measurable campaign success
More and more companies are relying on influencers (both micro and macro) to reach their target groups. Fans often see opinion leaders as being people...
Analogue was yesterday
PR in a digitalised world
Today, everyone is online 24/7. This situation creates a completely new communication landscape - and changes the functioning of those, who work in...
Interview Citizen Communication
Legal is not quite the same as legitimate – Quo vadis Citizen Communications?
What is needed: technical planning and communications need to be more closely coordinated
The times when planners could develop their projects behind...
(Don't) change!
Digitisation is good – Change is existential
Digital technologies and their further development and spread are at the heart of the digital transformation currently taking place. The switch from...
On the testing block
PR evaluation for more transparency and quality
The evaluation of communication measures is often poorly handled in practice.
Therefore, there are various reasons for a continuous assessment, as...
Bricks-and-mortar trading in digital change
Between the pressure to perform and passion
Since the first e-commerce projects started their rapid spread in the 1990s, the shopping behaviour of broad ranges of customers has changed...
Digital Working Worlds
Siemens LWI Conference 2017 – challenges of digital working worlds
The passionate discussion about the challenges of digital working worlds was the core theme of the sixth LWI Conference (Leading Women in Industry) at...
