Green Light for the Digital Communication Weeks!
The name says it all: During the Digital Communication Weeks, social media and online marketing experts from in and around Nuremberg will share their expertise on communicating via digital channels - this year, Corona-compliant as a free webinar series. From June 18 to July 23, 2020, eleven speakers will fill six sessions with their insights and know-how on Facebook, Instagram and more. The format was developed from the Social Media Stammtisch Nuremberg in cooperation with NIK e.V. & Proact Deutschland GmbH.
June 18, 2020 at 15:00: Social Media in Corporate Communications: Strategy is Queen!
As an indispensable part of the communications mix, social media brings with it a wide range of opportunities for corporate communications. These opportunities will be the focus of the opening of the webinar series in our session "Social Media in Corporate Communications: Strategy is Queen!”
Whether it’s customer service in a Facebook group, subject matter expert positioning on LinkedIn, or Employer Branding and customer loyalty with user-generated content on Instagram, we will use best-practice examples to show the integrated communications potential that Web 2.0 offers companies and institutions. In doing so, we will always come back to the key to success: the overarching strategy for best supporting corporate goals through communication, given the diversity of channels and formats