Winner of the German PR Award 2024

Four weeks, ten tour stops, one destination - in July 2023, together with our partner agency Carta and our client, the Lake Constance Water Supply Association, we toured the drinking water supplier's association area in Baden-Württemberg. The aim of the “Future Source Tour 2023” was to promote the drinking water project “Future Source. Water for Generations” in the region and to raise awareness of the renovation of the water supply facilities. The large-scale project at Lake Constance aims to ensure a sustainable and safe water supply for the region from the Swabian Alb to the Odenwald. With a drinking water truck, creative play stations and illustrative information material, we brought the project closer to mayors, members of the federal and state parliaments and citizens.

Campaign impresses with thorough elaboration and local proximity

The International German PR Award of the Deutsche Public Relations Gesellschaft e. V. (German Public Relations Association) recognizes communication projects that have successfully used innovative approaches in the field of public relations and honors the industry's trendsetters. The local implementation, the differentiated objectives and the neat elaboration convinced the 30-strong jury at the award ceremony of the comparatively small campaign. Together with Carta, we designed and supervised the entire “Future Source Tour 2023” in close cooperation - from the development of the central idea “Water you can touch” to the concrete planning, implementation and on-site support. We supported the impact of the tour with the targeted involvement of local politicians, press work and communication on various digital and analog channels.