10 Tipps zur Krisenbewältigung –

In the following we have once again compiled the most important tips for successful crisis management.

Crisis communication

In the following we have once again compiled the most important tips for successful crisis management.

  1. Constant image building and professional PR pay off in the crisis -> trust account
  2. The reaction to a crisis often determines public perception more than the cause -> It is never about being right.
  3. There are proven strategies and efficient instruments to recognize a crisis in advance -> vulnerability analysis
  4. Hardly any company crisis turns into an existential crisis -> often an opportunity arises from it
  5. A crisis plan and a well-coordinated crisis team are essential -> good preparation is half of crisis management
  6. The speed is decisive -> a lot can be prepared in advance
  7. Expect the worst (worst-case scenarios) -> then the actual situation loses its horror
  8. Crisis management is emotion management -> because it is only about personal sensitivities, mostly fears, worries or partly misunderstood feelings of responsibility.
  9. Switching from reactive to active is a challenge -> let´s go back to the driver seat
  10. Crises put partnerships to the test -> afterwards an excellent base for the future, unfortunately only afterwards ...

Conclusion: From esotericism to the profession of crisis communication - which general measures are to be heeded?

  • Design crisis communication as a strategic management process
  • Implementing complex crisis management approaches: no cooking recipes
  • Do not generalize individual cases: Every crisis proceeds differently, but in similar schemes
  • Taking note of scientific research, using it, cooperating, demanding/motivating transfer

You are welcome to request further information from us. Simply talk to us or contact our Crisis Hotline.

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Your contact person

Brigitte Kaltwasser

Brigitte Kaltwasser
+49-911-530 63-105
bka[at]kaltwasser.de