In 2016, the growth of Kaltwasser Kommunikation was once again mainly concentrated in the energy sector, while internal communications and dialogue with the public have begun to play an ever growing role.
“We went up to fourth place in the energy sector,” Brigitte Kaltwasser, founder and proprietor of Kaltwasser Kommunikation, said proudly about the agency’s good score in Pfeffer’s PR Ranking. “We are in tune with the revolution in the energy market. Together with the digital transformation, these are the clearly identifiable current drivers of the communications sector.”
In the categories of Environment, Public Affairs and Capital Goods Kaltwasser Kommunikation retained its positions from the previous year. Overall, the agency was in 39th place.
Pfeffer’s PR Ranking is being published for the 21st time in 2017. On the deadline date of 28 March 2017, 134 agencies submitted their data for evaluation. At €645.44 million, the total fees of the participating agencies for 2016 were 4.89 per cent higher than in the previous year. The sector therefore enjoyed growth again, as in 2015.
An overview of our standings:
- Environment: 2nd place
- Capital Goods: 3rd place
- Energy sector: 4th place
- Public Affairs: 7th place
- Crisis Communication: 14th place
Overall Ranking: 39th place
You can view the entire PR Ranking here.